The tools we have online create ways for all of us to share. And that gives crazy cool and creative people outlets to share crazy cool and creative things. And that, my friends, is awesome!
Over the last 5-10 short years, it has become the norm to see a musician rise to fame through the online world. So many mainstream artists that are immensely successful today got their start sharing their art online. And people loved it or them for whatever reason and rallied behind them, propelling them to opportunities that wouldn’t have been possible.
I still remember watching the swag-centric “kidrauhl” as a 13 year old in eighth grade and falling in love with his adorable moves and replaying the video — especially the *breathtaking* moment at 2:03 — over and over again.
The connection I made to Justin watching him on YouTube, as a normal kid my age, made the moment when I heard “One Time” on the radio for the first time special. I had a similar feeling when I heard Karmin on mainstream radio, or now, when I see Us The Duo making their way up the ladder to what I am sure will be eventual crazy success.
You also just have to watch this, which is a prime example of how the husband and wife duo have shared both their music and their lives in such a magical way:
When we see people as normal people first, we feel as if we share their success in some way. We are their fans but feel like their friends, cheering them on in the crowd but connecting with them on Twitter after the show.
If you look to Us The Duo’s Vine, for example (which is the main medium they’ve mastered with ADORABLE six second covers and tunes — go watch and obsess you will not regret it), you see invitations to come hang out at their hotel room during a trip to the Philippines and selfies with fans at an event in the first few Vines. You see them being silly and dancing in the rain. You see them making that powerful connection SO. WELL. I invite you to watch and to connect to their journey.
These connections help us to experience musicians we love in ways like never before. I hope it humanizes them — and eventually transforms the way the artist and the followers interact into less of an “us” and “them” thing, the two separated by all that is fame, and more of just an “us” thing.